Price with purpose.
Review seasons, booking pace, room types and availability. Make rate decisions with demand and your property’s costs in mind.
- Room pricing and offer planning
- Channel mix and selling costs
- Forward booking reviews
HOTEL REVENUE, SALES & MARKETING · SRI LANKA
A beautiful hotel.
Now, let’s fill
its potential.
Help the right guests find you. Give them a reason to book. Make every reservation part of a clearer business picture.
See how a booking happens ↓
From “this looks lovely”
to “we’re booked.”↗
to “we’re booked.”↗
BE SEEN→BE CHOSEN→BE BOOKED→UNDERSTAND THE RESULT
FOLLOW ONE GUEST · AN ILLUSTRATIVE JOURNEY
A booking starts
before the booking.
Choose a step to see how marketing, sales and reservations work together.
01 / MARKETING
First, you catch their eye.
A guest comes across your hotel through search, social content or a booking platform. Your photographs and message help them understand why this stay is right for them.
What Sugar connectsProperty positioning, photography direction, website content and campaigns aimed at your intended guests.
THREE PARTS. ONE COMMERCIAL PLAN.
Attention is a start.
A stay is the goal.
A busy social account alone cannot run your sales. We connect the work that helps a guest choose, book and arrive.
Turn interest into a stay.
Make enquiries easy to follow, quotes clear and the next step simple. Help guests choose a suitable room and relevant extras.
- Direct enquiries and follow-up
- Groups and longer-stay proposals
- Reservations supported by Zara
Give people a reason.
Express what makes your hotel special through the website, photographs, content and campaigns.
- Brand and guest positioning
- Search and social content
- Campaign and enquiry tracking
TRY THE NUMBERS · PLANNING EXAMPLE
Small changes.
A different monthly picture.
Adjust the figures below to understand room revenue. These are examples you control, not a forecast or a promise of results.
YOUR 30-DAY EXAMPLE
Gross room revenue$17,280Gold · Direct bookingsGrey · Platform bookings
- Room nights sold
- 216
- Example platform commission
- $1,814
- Revenue after this commission
- $15,466
This is not profit. Operating costs, taxes, marketing, payment fees and other expenses are excluded. Direct bookings can also have acquisition costs.
How it works: rooms × 30 days × occupancy × average rate. Commission applies only to the platform-booked share. Assumes all rooms are available throughout the month.
A CLEARER OWNER CONVERSATION
Know what changed.
And what comes next.
How many nights sold? At what rate? Where did bookings come from? What did it cost to win them?
We bring these questions into the review, with management actions you can understand—whether that means changing an offer, improving follow-up or revisiting a campaign.
Explore the owner experience ↗ZARA · RESERVATION SUPPORT
Keep the conversation
moving.
Guests ask while your team is welcoming arrivals, handling calls or working through the night. Zara supports enquiry coverage, availability checks and relevant booking assistance, with human support when needed.
Meet Zara ↗
OWNER QUESTIONS
Clear answers.
Before we begin.
Can you help while my own team runs the hotel?
Yes. We can discuss a focused commercial scope alongside your existing team, with clear responsibilities for rates, enquiries, marketing and reporting.
Should we stop using booking platforms?
The right channel mix depends on your property. Booking platforms can bring valuable demand. Direct bookings add another route; we consider the cost and contribution of each.
How much more revenue will my hotel make?
We first need to understand your current results, location, room mix, costs and demand. Targets should follow that assessment. The calculator on this page is an illustration, not a projected Sugar result.
What should I bring to the first conversation?
Your room count, location, current rates, recent occupancy and main sales challenges are a useful start. Share only the information you are comfortable discussing initially.
LET’S LOOK AT YOUR PROPERTY
Make your next booking
part of a bigger plan.
Tell us what is working, what feels difficult and where you want to grow.
Discuss my hotel’s revenue ↗